Workshops, Masterclasses, and Due-Diligence Preparation

Marketing Tools Workshop:

Objective: Equip participants with modern marketing tools to optimize campaigns and measure ROI.

Content:
- Introduction to digital marketing platforms (e.g., Google Analytics, HubSpot).
- Social media management tools (e.g., Hootsuite, Buffer).
- SEO and SEM tools (e.g., SEMrush, Ahrefs).
- Content creation tools (e.g., Canva, Adobe Suite)
- StoryBranding.

Sales Tools Workshop:

Objective: Enhance sales strategies using cutting-edge tools.

Content:
- CRM systems (e.g., Salesforce, Zoho CRM).
- Sales automation tools (e.g., Outreach, SalesLoft).
- Lead generation platforms (e.g., LinkedIn Sales Navigator).
- Sales analytics and forecasting tools.

Operations Tools Workshop:

Objective: Streamline operations and improve efficiency.

Content:
- Organizational design and development.
- Project management tools
- Supply chain and Inventory management systems.
- Quality assurance and process standardization and optimization tools.

Accounting Tools Workshop:

Objective: Simplify accounting processes and ensure financial accuracy.

Content:
- Basics of accounting.
- Use of accounting software (e.g., QuickBooks, Xero).
- Payroll management systems.
- Expense tracking and reporting tools.

Finance Tools Workshop:

Objective: Enhance financial planning, analysis, and decision-making.

Content:
- Assumptions development.
- Financial modeling software.
- Budgeting and forecasting tools.
- Risk assessment and management tools.

Legal and Contracting Workshop:

Objective: Navigate the legal landscape and understand contracting nuances.

Content:
- Basic contracts and contract development and management systems.
- Basics of governance.
- Intellectual property protection platforms.
- Compliance and regulatory tracking tools.

Social Impact Workshop:

Objective: Developing a triple-bottom-line in your business.

Content:
- Social Venture R&D,
- Getting Started with Impact Measurement,
- Got Impact?,
- Transitions: Theory to Practice, and
- Leading the Self and Systems

Due Diligence Preparatory Workshops:

a. Financial Due Diligence Workshop:

Objective: Prepare startups for financial scrutiny by investors.
Content:
- Understanding financial statements and audits.
- Valuation methods and techniques.
- Capital structure and financing history.

b. Operational Due Diligence Workshop:

Objective: Showcase operational strengths and address potential weaknesses.
Content:
- Evaluating supply chain and vendor relationships.
- Assessing operational risks and mitigation strategies.
- Reviewing HR policies and team talent and structures.

c. Legal Due Diligence Workshop:

Objective: Ensure legal compliance and readiness for investor review.
Content:
- Intellectual property rights and protection.
- Review of contracts, agreements, and partnerships.
- Regulatory compliance and potential legal risks.

d. Product-Market Fit Workshop:

Objective: Demonstrate the alignment between the product/service and market demand.
Content:
- Techniques to assess product-market fit.
- Customer feedback and validation methods.
- Adjusting product/service features based on market feedback.
- Competitive landscape analysis.

e. Marketing and Sales Strategy Effectiveness Workshop:

Objective: Validate the effectiveness of marketing and sales strategies.
Content:
- Analyzing key performance metrics.
- Conversion rate optimization techniques.
- Customer acquisition and retention strategies.
- Feedback loops and iterative improvements.

f. Social and Environmental Impact Workshop:

Objective: Highlight the venture's positive impact on society and the environment.
Content:
- Frameworks for measuring social and environmental impact.
- Case studies of businesses with strong positive impacts.
- Strategies for enhancing social responsibility.
- Environmental sustainability practices and their benefits.